Personal Training Software Pricing: Free vs Per-Client vs Flat
Software should cost a rounding error of your coaching revenue. If you charge €150/month per client and coach 20 clients, that is €3,000/month, your software budget should be well under €100. Here is how the pricing models actually play out.
The three pricing models
Per-client ($1-2/client/month): cheap to start, expensive at scale, and it taxes your growth, every client you sign raises your bill. Flat monthly (€30-60): predictable, and your margin improves with every client. Percentage-of-revenue platforms: avoid; 3-10% of your coaching income is the most expensive option dressed as the cheapest.
What free tiers are actually for
A free tier is a trial that does not expire. Use it to validate the workflow with 1-2 real clients: do they log consistently, is the data useful at check-ins, does programming feel faster? W8M8's free plan includes 2 clients with every feature, no card required, then €39/month flat for unlimited clients.
Total cost of ownership nobody mentions
The real cost of coaching software is churn caused by a client app your clients hate, and the hours you spend on workarounds. A platform that keeps clients logging and cuts programming time to minutes pays for itself with a single retained client per year.
Try it with 2 clients, free
Invite a client, see their real training data, and send your first AI-drafted program, in under five minutes.
Start coaching freeFAQ
Is there genuinely free personal training software?
Free tiers exist with client limits. W8M8 is free for up to 2 clients with all features included, which is enough to run a real evaluation before paying €39/month for unlimited clients.
What should personal training software cost per month?
For a solo coach with 10-40 clients, €30-60/month flat is the sweet spot. Per-client pricing usually crosses that line around 25-30 clients and keeps climbing.